Every career tells a story. For Allison Hays, it’s a story of precision, purpose, and quiet determination that ultimately led to the creation of Paperwork Magic—a company that simplifies the complex, supports the overwhelmed, and brings much-needed clarity to the world of financial services.
Allison didn’t just launch a business. She built a solution that reflects everything she learned over two decades working in finance, business administration, and project management. Paperwork Magic is the result of a career spent listening closely, solving problems, and delivering outcomes that stick.
From Ground-Level Grit to Game-Changing Support
Long before Paperwork Magic came to life, Allison was deep in the financial services world—supporting clients, guiding teams, and navigating the administrative hurdles that often slow financial planners down. With qualifications in financial planning and workplace training, she held leadership roles across institutions like Suncorp and REST Industry Super. These experiences gave her the full view—what worked, what didn’t, and what could be done better.
That perspective drove her to do more than meet industry standards—she set out to raise them.
Paperwork Magic: Built for the Real World
Founded in 2013, Paperwork Magic was never meant to be just another paraplanning firm. It was designed to be a partner—one that could anticipate needs, respond with speed, and deliver seamless back-office support so financial professionals could focus on what truly matters: their clients.
The firm now supports practices all over Australia with services that include SOA/ROA preparation, research, implementation, compliance reviews, and client administration. Behind it all is Allison’s signature blend of structure, strategy, and empathy.
What Clients Are Saying
Allison’s impact isn’t measured just in plans delivered or processes fixed—it’s measured in trust. And that trust is reflected in the voices of professionals who rely on her every day.
Lindsay Wilson, Finassure (Brisbane, QLD):
“Allison is more proactive than previous firms I’ve worked with. She checks in regularly, offers quick quotes, and ensures every detail is covered. I’ve asked for expedited plans—and they’ve always delivered. No hesitation in recommending her.”
Matthew Kerrish, MPK Advisory (Adelaide, SA):
“I’ve been working with Allison and her PWM team for over two years. Their support is always timely, always helpful. Can’t recommend them highly enough.”
These are not just reviews—they’re a reflection of the consistency and care Allison brings to her work.
Leading with Integrity, Powered by People
Allison believes the best systems are built by people who care—and her remote team across Australia proves it daily. Under her leadership, Paperwork Magic has helped firms clean up client records, implement efficient workflows, and meet ever-changing compliance demands with confidence.
She also champions flexibility, diversity, and open communication in her team. Because when you build a workplace that works for people, it works better for clients too.
Looking Ahead
As the financial industry continues to evolve, Allison remains committed to helping others navigate the change. Whether it’s adapting to regulation, integrating new technology, or designing smarter workflows—her focus stays the same: give professionals back their time.
With Paperwork Magic, Allison Hays is reshaping how financial services operate—not by doing more, but by doing what matters, better.
Connect with Allison Hays
For financial planners, accountants, and industry professionals looking for trusted paraplanning and back-office support, Allison Hays and Paperwork Magic offer a proven solution. To learn more, visit www.paperworkmagic.com.au or connect with Allison directly on LinkedIn.

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