CEO & Founder of Petit Croche Ltd. | Luxury Beauty Visionary | Pioneering Sustainability, AI, and Artistic Expression in Skincare
Where Science, Art, and Beauty Collide
True pioneers don’t follow industry trends, they create them. Martina Kardzhilova Stanev, the CEO & Founder of Petit Croche Ltd., is doing exactly that. With an engineer’s precision, an artist’s soul, and an entrepreneur’s strategy, she is leading a global revolution in luxury beauty.
Petit Croche is not just another beauty brand. It is a philosophy, one that merges luxury, sustainability, artificial intelligence, and blockchain-art into an experience unlike any other. Born on December 24, 2023, in Zellingen, Germany, Petit Croche represents effortless beauty, authenticity, and self-expression. Through meticulously curated products, artistic storytelling, and technological innovation, Martina is reshaping the way the world perceives beauty.
A Scientific Foundation: From Physics to Luxury Beauty
Martina’s journey is anything but conventional. Her scientific background is the secret weapon behind Petit Croche’s innovation. She earning a Bachelor’s degree in Physics Engineering from Sofia University St. Kliment Ohridski, where she developed a deep analytical mindset and an appreciation for the complexities of formulation science.
Understanding that breakthroughs require both innovation and business acumen, she pursued further education in Management and Entrepreneurship at the Private Business College of Management and Finance in Sofia. This dual expertise in science and strategy laid the foundation for her disruptive approach to beauty.
Before founding Petit Croche, Martina built a career spanning technology, finance, legal consulting, and product development. Her early experience managing high-stakes projects at Oracle Branch Bulgaria gave her the strategic edge needed to launch a beauty empire with a futuristic vision.
Petit Croche: A New Era in Luxury Beauty
When Martina founded Petit Croche, she set out to do more than just create beauty products—she envisioned a movement. Every aspect of the brand, from its high-performance formulations to its sustainability ethos and artistic collaborations, is designed to challenge the norms of luxury beauty.
A Global Beauty Brand – Unlike traditional beauty companies, Petit Croche sources its innovations from around the world, fusing Eastern and Western beauty traditions into a refined, French-inspired minimalist aesthetic.
Beauty Meets Art & Literature – The Path of the Snowflake, an exclusive book launching alongside the brand, encapsulates the Petit Croche philosophy, a narrative of beauty, resilience, and individuality. The brand will continue to integrate art, storytelling, and beauty, making every product more than just an item, it’s a piece of living art.
AI-Powered Personalization – Leveraging the latest artificial intelligence-driven skincare analysis, Petit Croche creates hyper-personalized beauty solutions, ensuring that every customer experiences products tailored to their skin’s unique needs.
Eco-Innovation & Sustainability – Ethics are non-negotiable at Petit Croche. The brand is committed to 100% vegan, cruelty-free beauty, fair-trade sourcing, and revolutionary eco-packaging, positioning itself as a leader in sustainable luxury.
The Grand Launch: March
Petit Croche’s official launch on March, marks the beginning of a new chapter in luxury beauty. The pre-order campaign will introduce the world to its first collection of high-performance cosmetics, alongside the highly anticipated book The Path of the Snowflake.
As a brand deeply connected to its storytelling roots, Petit Croche will also launch a Manga series and fiction project, unfolding the artistic journey behind the brand’s creation. In the years to come, Petit Croche will expand into couture accessories, prêt-à-porter fashion, and fine fragrances.
To celebrate the brand’s anniversary, every pre-ordered copy of The Path of the Snowflake will be delivered on June 20th, along with a limited-edition surprise.
Competitive Edge: Why Petit Croche Stands Apart
Martina has ensured that Petit Croche isn’t just another luxury beauty brand, it’s an industry disruptor.
✅ Cross-Cultural Beauty Movement – Bringing together the best beauty innovations from East and West to create a truly global brand.
✅ Hyper-Personalized AI Beauty – Advanced skin analysis technology to deliver tailor-made skincare solutions for every individual.
✅ Beauty Meets Blockchain-Art – Petit Croche will integrate blockchain-based authenticity and digital art, setting a new benchmark in the beauty industry.
✅ Ethical & Sustainable Luxury – The most eco-innovative packaging in the market, cruelty-free formulations, and an unwavering commitment to ethical sourcing.
The Road to Global Expansion
Martina’s vision extends far beyond Petit Croche’s launch. She has crafted a five-year roadmap leading to exponential growth and a potential IPO.
Projected Growth: From $0 to $30M+ Revenue by Year 5 , Petit Croche is strategically scaling its presence in London, Berlin, Paris, New York, and Dubai, targeting conscious, luxury-driven consumers worldwide.
Expansion into Accessories & Fashion – By Year 3, Petit Croche will unveil a luxury handbag collection, followed by shoes and high-fashion prêt-à-porter in Year 5.
Annual Limited-Edition Events – From Petit Croche Day (June 20th) to artistic exhibitions and Valentine’s Day storytelling events, each milestone will strengthen the brand’s cultural and artistic legacy.
Martina Kardzhilova Stanev: A Legacy in the Making
Martina is not just a CEO, she is a visionary, an innovator, and a trailblazer. By seamlessly merging luxury, sustainability, art, and technology, she is reshaping what it means to be a modern beauty brand.
With Petit Croche, she invites the world to step into a new era of beauty, one where products are not just luxurious, but meaningful; not just beautiful, but ethical; not just innovative, but deeply personal.
For those who believe that beauty should highlight, not redefine, Petit Croche is the future. Connect with Martina
We Want to Feature Your Story in Executives Diary – Preserving Human History and Wisdom
Behind every brand, there is a brain that molds and folds startups into established brands, and behind every brand, there are professionals who drive the business in new directions. We want to read and preserve your story if you are a founder or an executive.
We are an invite-only network, ensuring that every story on Executives Diary is legitimate. Apply to get your diary in Executives Diary.
