A Natural Born Storyteller
Marketing is more than just advertising. It’s about understanding human behavior, creating experiences, and sparking meaningful connections. For Chanel Clark, this realization wasn’t just a career choice, it was a calling.
From an early age, she was drawn to the power of storytelling, not just in books or media, but in the way brands communicate with their audiences. She saw firsthand how a well-crafted message could shape perceptions, drive emotions, and inspire action. It was this fascination that led her to pursue a career where creativity, strategy, and business growth converge.
Her journey began at Massey University, Albany, where she earned a degree in Communication, Journalism, and Related Programs. This academic foundation gave her the tools to navigate the evolving media landscape, understand the nuances of consumer engagement, and harness the power of compelling narratives. But theory wasn’t enough, Chanel was eager to dive into real-world applications.
From Words to Action: Laying the Foundation for a Marketing Career
Chanel’s early career was a masterclass in versatility. While many professionals specialize in one niche, she embraced a broad spectrum of roles that sharpened her skills across multiple facets of marketing.
At Express Magazine, she didn’t just manage content, she was the driving force behind the entire publication. As an Editor, she led end-to-end operations, from content ideation and contributor management to layout design, proofreading, and distribution. This hands-on experience refined her ability to manage high-impact storytelling at scale.
Her next roles took her into social media management, digital content creation, and brand strategy. At Deep Creek Brewing Company, she spearheaded social media engagement across multiple locations, learning how to cultivate digital communities and drive customer loyalty. At Countdown Supermarkets, she stepped into content writing, sharpening her ability to tailor messages for diverse audiences.
Chanel’s career trajectory wasn’t linear, it was a series of strategic pivots, each one layering new expertise onto her growing marketing arsenal. She honed her ability to analyze market trends, craft targeted campaigns, and translate brand vision into tangible results.
Accelerating Growth: Chanel’s Ascent in the Marketing World
By the time she joined n3 – Business Buying Power, Chanel was already recognized for her ability to blend creativity with commercial impact. As a Marketing and Digital Manager, she played a crucial role in developing marketing initiatives that enhanced customer engagement and drove business growth.
This momentum carried her into leadership roles at Roam Digital and, ultimately, Ārepa—one of the fastest-growing brainfood technology companies.
At Ārepa, Chanel wasn’t just leading marketing efforts, she was at the heart of the brand’s rapid expansion. She developed high-impact campaigns that positioned the company as a category leader in the functional food industry. Under her guidance, Ārepa’s messaging evolved from product-focused promotions to a mission-driven brand, one dedicated to optimizing brain health and performance.
Her role required a delicate balance: scientific credibility, emotional storytelling, and commercial strategy. Chanel mastered the art of communicating complex, research-backed benefits in a way that was not only accessible but also deeply compelling to consumers.
Her work at Ārepa exemplified the future of marketing, where authenticity, purpose, and strategic execution converge.
“Chanel is one of those rare marketers who combines vision with execution. She understands the bigger picture but also knows exactly how to bring it to life.” A LinkedIn recommendation from a former colleague
Beyond Brands: The Birth of The Marketing Club AU/NZ
Chanel’s success in the corporate world could have been enough, but she saw a greater need in the industry, one that extended beyond her own career.
Throughout her journey, she encountered countless marketers—especially those in early-stage careers or solo roles, struggling to find mentorship, peer support, or professional development opportunities. Many were navigating their roles in isolation, without access to a structured network or ongoing learning resources.
Instead of accepting this as an industry gap, Chanel decided to fill it herself.
In 2022, she founded The Marketing Club AU/NZ, an initiative that quickly grew into one of the most engaged and dynamic marketing communities in the region.
What started as a small networking space quickly ballooned into a movement, with over 8,000 members across Australia and New Zealand.
Unlike traditional marketing groups, The Marketing Club isn’t just about theory, it’s about real-world, actionable insights. It’s a space where marketers can:
✅ Connect with like-minded professionals and share challenges and successes.
✅ Learn from industry leaders through events, workshops, and peer discussions.
✅ Elevate the perception of marketing as a business-driving function, moving beyond outdated stereotypes.
The club operates both digitally (through Slack) and in-person via networking events, educational sessions, and knowledge-sharing forums. It has become a beacon of professional development, proving that marketing isn’t just a support function, it’s a critical driver of business success.
“We are not the ‘coloring-in department.’ Marketing is strategy, storytelling, and science, all wrapped into one.” Chanel Clark
Redefining Consulting: Chanel’s Next Chapter
Today, Chanel has taken her expertise and passion for marketing beyond the walls of a single company. As an independent marketing consultant, she partners with startups, founders, and small businesses, helping them craft strategic marketing plans that deliver measurable growth.
Her consultancy isn’t about generic advice, it’s a tailored, hands-on approach designed to equip brands with the tools they need to stand out, scale, and succeed.
Her expertise covers:
Marketing Strategy & Execution – Helping businesses craft always-on marketing strategies and campaign roadmaps.
Growth Marketing – Identifying key opportunities to increase brand awareness and revenue.
Brand Positioning – Refining messaging to ensure brands cut through the noise and resonate with their audiences.
Community Building – Creating engagement-driven initiatives to build loyal brand followings.
For Chanel, marketing is never just about short-term wins. It’s about building sustainable, long-term brand equity, whether that’s for a fast-scaling startup, an emerging entrepreneur, or an established company looking for fresh momentum.
“Every business has a story. The challenge is telling it in a way that creates impact, drives action, and builds a lasting brand.” Chanel Clark
The Call to Action: The Marketer Who Builds More Than Brands
Chanel Clark’s career is a testament to what happens when strategic thinking, creative execution, and community-building collide.
She isn’t just a marketer, she’s a brand architect, a growth driver, and a champion for the industry. Through her leadership at Ārepa, her consultancy work, and the thriving Marketing Club AU/NZ, Chanel is proving that marketing isn’t just about selling products, it’s about transforming industries, creating movements, and elevating businesses.
For startups and businesses looking to build marketing that matters, Chanel is the expert you need.
Ready to grow your brand with an expert who knows what works? Connect with Chanel today and take your marketing to the next level.
We Want to Feature Your Story in Executives Diary – Preserving Human History and Wisdom
Behind every brand, there is a brain that molds and folds startups into established brands, and behind every brand, there are professionals who drive the business in new directions. We want to read and preserve your story if you are a founder or an executive.
We are an invite-only network, ensuring that every story on Executives Diary is legitimate. Apply to get your diary in Executives Diary.
