Sheena Eizmendiz | CEO of The WellBiz | Mindset Coach, Strategic Advisor, and Facilitator Specializing in Leadership, Resilience, and Emotional Intelligence
Meet Sheena Eizmendiz
Based in Miami, Florida, Sheena Eizmendiz is the Founder and CEO of The WellBiz, a boutique coaching and consulting firm dedicated to leadership development, health equity, and social impact. Over the past 25 years, Sheena has established herself as a thought leader in executive coaching, mindset training, and DEI-focused corporate strategies. Her work has empowered Fortune 500 companies and political leaders alike to enhance their leadership effectiveness and drive meaningful change in their organizations. Discover more about her inspiring journey here. Discover more here.
As a trusted authority in the coaching space, Sheena combines her passion for personal development with a deep understanding of organizational dynamics. “Growth is rooted in resilience,” Sheena emphasizes, highlighting the foundation of her coaching philosophy.
Early Beginnings: Laying the Foundation for Leadership
Sheena’s passion for personal development began in her early years, where she was deeply influenced by the power of human behavior and the subconscious mind. She attended Florida International University, where she pursued her studies in positive psychology, building the knowledge that would form the foundation of her career.
From the beginning, Sheena was driven by the belief that helping people overcome their mental barriers could unlock their true potential. Her education laid the groundwork for the next phase of her journey: becoming a mindset coach and wellness advocate.
“Committing to your goals is pivotal to making growth a reality,” Sheena often emphasizes, a belief she would carry into every phase of her career.
The First Step: Mind Therapy Group and the Power of Personal Growth
In 1999, Sheena founded the Mind Therapy Group, where she began working as a clinical hypnotherapist and coach. This role allowed her to specialize in helping individuals recover from trauma, addiction, and emotional distress, using tools such as Neuro-Linguistic Programming (NLP) and hypnotherapy. Her ability to guide clients through personal challenges became the hallmark of her work, and for 18 years, Sheena transformed lives, empowering clients to see their challenges as opportunities for growth and building resilience.
“Working with victims of trauma and abuse shaped my understanding of resilience,” Sheena reflects. This experience fueled her passion for helping others develop both personally and professionally.
Building Expertise: A Path to Empowerment
As Sheena’s career progressed, her passion for coaching and human behavior found new avenues for expression. She became deeply involved in developing leadership training programs, executive coaching sessions, and wellness retreats designed to promote resilience, growth, and an impactful leadership style. During this period, Sheena honed her skills in coaching and strategic development tools that allowed her to guide individuals toward greater self-awareness and goal achievement.
Working with Fortune 100 companies and political leaders, Sheena rapidly became recognized as a formidable coach who could transform the professional and personal lives of her clients. She spent over 25 years partnering with executives from multi-million-dollar companies, helping them navigate the complexities of leadership and find the strength within themselves to lead effectively. “We’re The Leading Authorities Equipping Executives With The Resiliency & Mindset Skills They Need To Effectively Lead Their Teams,” Sheena says, reflecting on the core mission of her work.
How Does The WellBiz Create Impact?
The WellBiz is on a mission to creating more inclusive workplaces through leadership design, health equity and social impact. Through her work with global clients such as Bupa Global, USI Insurance, and United Healthcare, Sheena and her team have helped transform workplace cultures by focusing on closing the gap on leadership development, employee wellbeing and DEI initiatives. Her influence on the corporate stage has been profound, particularly in the areas of DEI, resilience training, and leadership coaching.
From corporate coaching programs to leadership retreats, Sheena tailors each engagement to the unique needs of her clients, ensuring that every leader is equipped to inspire their teams and foster sustainable growth. Her recent nomination for the 2024 Extraordinary Latinas Awards by United Latinas in the Amplifying Voices category further underscores her impact in both the corporate and social sectors. Discover more about Wellbizz here.
“Creating inclusive, equitable workplaces isn’t just good business—it’s the right thing to do,” Sheena states, a principle that continues to guide her work.
Recognition and Media Presence
Sheena’s work has not gone unnoticed. In 2019, she published the Amazon best-seller “Path of Emergence: From Loss to Triumph”, a book that resonates with individuals striving to overcome adversity. Her insights on positive psychology and mindset coaching have also earned her recognition as a media expert, with appearances on Channel 7, Telemundo, Power 96, and Univision.
Her commitment to social causes, including prison reform, civil rights, and mental health awareness, has made her a sought-after speaker for conferences and leadership panels. From wellness retreats to DEI workshops, Sheena continues to inspire both her clients and the broader community. Sheena’s recent accomplishments underscore her impact in both the corporate and social sectors, including:
- Being recognized as a certified woman-minority owned business and she’ll be receiving the Sunshine Award for DEI Champion on November 1st from the South Florida Hispanic Chamber of Commerce for her significant DEI work as part of social impact initiatives with clients.
- Received the Amplify Voices Award in October from UnitedLatinas for amplifying the voices and visibility of Latina-owned businesses and was featured in BoldJourney in October, sharing her entrepreneurial journey.
- Being spotlighted in Negocios Magazine in September for her advocacy work at the Capitol, where she met with nine members of Congress to support small businesses as part of a delegation from the South Florida Hispanic Chamber of Commerce.
- In September she was invited to a private tour and to meet with leaders at the UN, seeing firsthand the global impact the UN is making through its humanitarian, development, and security efforts.
- In 2023 Sheena received the Enterprise Award for fast growing company from BoldHaus.
“Equity and diversity aren’t just values—they’re essential for thriving workplaces,” Sheena shared recently, emphasizing the importance of creating inclusive spaces for all.
A Master Curator of Wellness and Leadership
Sheena’s leadership retreats are especially notable for their transformative impact. She brings her background in wellness and her understanding of emotional intelligence into these events, creating unique experiences that blend personal growth with professional development. She uses innovative principles of positive psychology, strategy implementation, and life labs to “meet your desired outcome,” helping organizations build cohesive teams that thrive.
Her clients attest to her ability to engage and inspire. Evelyn Falcon, Assistant Dean at MDC Hialeah Campus, shared: “Sheena’s trainings are simply outstanding. Her ability to engage and inspire both students and staff is unparalleled. She tailors each session to meet the unique needs of our community, leaving a lasting impact on everyone involved.”
The Next Chapter
As she looks to the future, Sheena remains as ambitious as ever. Her vision is not only to continue growing The WellBiz but also to develop innovative programs that empower individuals and organizations to embrace resilience and transformation.
Sheena’s story is a testament to passion, perseverance, and the power of mindset. From her early beginnings in coaching to leading her own firm, she has consistently pushed boundaries and set new standards in personal development. With a career built on dedication and a love for empowering others, Sheena Eizmendiz continues to inspire those around her—one mind, one leader, and one breakthrough at a time.
Her advice to aspiring coaches and leaders is powerful and clear: “Lead with authenticity, and your impact will be limitless.”
The Nectar of Wisdom from Sheena Eizmendiz’s Journey
- Resilience is the foundation: “Growth is rooted in resilience,” emphasizing its critical role in leadership.
- Foster vulnerability: “Creating safe spaces for vulnerability is essential for authentic leadership.”
- Empathy drives connection: “Building relationships is a key part of my strategy.”
- Innovation through diversity: “Embracing inclusivity leads to transformational change.”
- Community engagement is vital: “True leadership involves making a difference in people’s lives.”
Editorial Note
Sheena Eizmendiz’s journey is one of empowerment, resilience, and visionary leadership. Her passion for fostering inclusive workplaces and personal growth has shaped her into a trusted advisor and coach for executives worldwide. Through her work, Sheena continues to inspire leaders to embrace growth and lead with empathy and purpose.
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