Meet Samara Al Badri, soon to be based in Spain. A visionary leader in the beauty, health, and wellness industry. As the Founder of Behind Wellness, Samara merges her scientific background with creative strategy to empower brands through innovative design creatives and content solutions. Her mission is simple: to elevate your brand’s visibility, voice, and impact with precision and purpose.
Early Academic Pursuits: A Foundation in Science
Samara Al Badri’s journey began in New Zealand, where her natural curiosity about the human body and its complexities drew her toward the field of biomedical science. She pursued this passion at Victoria University of Wellington, earning a Bachelor’s Degree in Biological and Biomedical Sciences. During her time at university, Samara was known for her rigorous approach to her studies and her keen interest in the latest scientific research. Her academic journey was not just about acquiring knowledge, but about understanding how that knowledge could be applied to improve human health and wellness.
Her studies provided her with a solid foundation in scientific principles, but Samara’s ambitions extended beyond the lab. She was driven by a desire to make a tangible impact on people’s lives, which led her to explore opportunities that would allow her to combine her scientific expertise with practical applications in the real world. “Science has always been my guide, but my true passion lies in applying it to create meaningful change,” she often reflects.
Diverse Professional Experience: Building Versatility
After completing her degree, Samara embarked on a diverse career path that saw her applying her scientific knowledge across a range of industries. She began her professional journey in the clinical research field, working across hospitals, pharmaceuticals, and medical device companies to support clinical research and trials. These experiences demanded a high level of precision and an ability to navigate the complexities of the health industry, skills that Samara honed through her meticulous approach to work. Her time in clinical research not only deepened her understanding of the medical field but also highlighted the importance of project management and communication.
“In clinical research, you’re dealing with critical data and lives; there’s no room for error,” Samara says.
Her experience in managing large-scale projects and coordinating with diverse teams laid the groundwork for her future endeavors in leadership roles.
A Shift to Technology: Expanding Her Skill Set
In 2018, Samara made a significant transition from working in the corporate world to embracing a completely remote career. She ventured into the tech industry, where she quickly established herself as a versatile problem-solver and leader. She built her skillset in coding, website design, content creation, and social media management, which allowed her to effectively work remotely. Samara also started helping entrepreneurs, including health and wellness coaches, with their online operations and digital businesses.
During this period, Samara founded Hope and Way, a project born out of the COVID-19 pandemic. It served as a creative outlet where she combined her passion for writing with her expertise in social media and content creation. Through this platform, Samara connected with wellness experts and shared their stories on her blog, Hope and Way.
Additionally, Samara worked across various industries, including SaaS, eCommerce, and EdTech, taking on roles in technical support, customer success, project and team management, and operations management. Her ability to adapt her scientific background to the tech world and her success in these diverse roles are a testament to her versatility and commitment to continuous learning.
“Technology should simplify life, not complicate it,” Samara explains.
“My goal has always been to bridge the gap between complex systems and the people who use them.”
The Birth of Behind Wellness: Turning Passion into Purpose
In 2024, after years of diverse experiences, Samara Al Badri embarked on a new chapter that would redefine her career. Leveraging her extensive background in both health and wellness and technology, she founded Behind Wellness a full-service creative agency designed to support beauty, health, and wellness brands. Recognizing the challenges these businesses face in managing their content and creative needs, Samara set out to offer a comprehensive solution.
Behind Wellness operates as a subscription-based service, providing clients with a one-stop shop for all their creative needs. Whether it’s graphic design, video production, writing, or web development, the agency ensures that every aspect of a brand’s digital presence is handled with precision and expertise. This model allows clients to focus on their core business while Behind Wellness takes care of the rest.
The idea for Behind Wellness emerged from Samara’s keen observation that many businesses in these industries struggled with inconsistent and costly creative services. By offering a streamlined and reliable subscription model, Samara has made high-quality creative support accessible and efficient for wellness brands of all sizes.
For more information, visit Behind Wellness or learn more on the About page.
“I wanted to create something that I wish had existed when I was on the client side,” she recalls.
Behind Wellness quickly gained traction, offering a full creative suite that includes graphic design, website design and development, SEO optimization, social media management, and copywriting. Samara’s deep understanding of the wellness industry, combined with her technical expertise, enabled her to craft solutions that not only met but exceeded her clients’ expectations.
A Vision for the Future: Empowering Wellness Brands
Today, Samara leads Behind Wellness with a clear vision and a relentless drive to help her clients succeed. Her company has become a trusted partner for beauty, health, and wellness brands looking to elevate their digital presence in the market. Through Behind Wellness, Samara continues to apply the lessons she has learned throughout her career—whether it’s the precision required in clinical research, the adaptability needed in the tech industry, or the creativity that drives successful branding.
Looking ahead, Samara remains committed to empowering businesses through innovative creative and content solutions. Her journey from the halls of Victoria University to the forefront of the wellness industry is a testament to her belief in the power of combining knowledge with action. “At the end of the day, it’s about making an impact,”
Samara concludes. “Whether through science, technology, or creativity, my goal is to help others achieve their potential and make a difference in the world.”
5 Leadership Lessons
- Empower Through Knowledge: Deep industry understanding is crucial for effective leadership.
- Consistency Builds Trust: Reliable, consistent quality fosters strong, long-term relationships.
- Adaptability is Key: Embracing change and flexibility drives success in uncertain environments.
- Lead by Example: Inspire others by setting a high standard in work ethic and commitment.
- Innovate with Purpose: Focus on purposeful innovation that addresses real client needs.
Editorial note:
Samara Al Badri’s journey is a testament to the power of blending science with creativity and leadership. Through Behind Wellness, she continues to inspire and empower brands, demonstrating that with the right vision and determination, meaningful impact is always within reach. Her story is one of resilience, adaptability, and purposeful innovation.
