Unleash Trust: Transform Your Business with Engaging Micro Courses, Guided by Expert Business Development Coach Matthew Biggar
In the fast-paced realm of digital entrepreneurship, where algorithms dictate visibility and AI-generated content floods every corner of the internet, one name stands out as a beacon of authenticity – Matthew Biggar. Through a career spanning seven years, Matthew has not only navigated the evolving landscapes of corporate training, videography, and YouTube strategy but has emerged as a guiding force for entrepreneurs seeking to build trust in the era of AI saturation.
Key Takeaways from Matthew Biggar’s Journey
- Authenticity Trumps Algorithm: In the age of AI-generated content, being yourself is the ultimate differentiator.
- Building Trust as a Strategic Advantage: Trust is not just a byproduct; it’s a strategic choice that pays long-term dividends.
- Engaging Micro Courses as Trust Builders: These courses serve as more than just educational tools; they are the foundation for building lasting relationships.
- From Setbacks to Success: Matthew’s journey emphasizes that setbacks are not roadblocks but opportunities for growth and transformation.
- Customer-Centric Approach: Matthew’s focus on relationships over transactions sets the stage for sustainable business growth.
A Journey Rooted in Learning and Leadership
Matthew’s journey began not just with a thirst for knowledge but with a profound commitment to elevating learning for humanity. A Star Wars nerd, lifelong gamer, Lego enthusiast, and avid Disc Golfer, Matthew brings a unique blend of passion and purpose to his role as a Business Development Coach.
Armed with a background in corporate training and videography, Matthew founded Micro Course Creators in 2015. For the past eight years, he has been on a mission to empower entrepreneurs with gamified and engaging micro-courses, aiming to simplify businesses and foster sustainable revenue.
The Essence of Engaging Micro Courses
In a world drowning in content, Matthew advocates for a different approach. His philosophy centers around building trust by being authentic and true to oneself. As he aptly puts it, “Everyone is scrambling to create more content, but what happens when social media becomes so saturated with AI-generated content that organic reach inevitably dwindles into nothing?”
His answer lies in the power of Engaging Micro Courses – digital stepping stones that warm an audience to a brand, prepare them for more significant offers, and, when crafted correctly, turn them into raving fans. Matthew’s passion for teaching and coaching shines through as he guides entrepreneurs to simplify their businesses, focusing on generating freedom with sustainable revenue.
Three Phases of Impactful Course Creation
Matthew’s signature three-phase process for turning ideas into impactful micro-courses reflects his commitment to over-delivering in value and building trust:
- Spark Phase: Strategize and choose your best course idea.
- Innovate Phase: Test with a small group of people.
- Create Phase: Bring your Engaging Micro Course to life without the drain of endless launches.
This meticulous approach is a testament to Matthew’s dedication to making a lasting impact on his clients and the broader entrepreneurial community.
Professional Evolution: From Videography to Digital Entrepreneurship
Before diving into the world of micro-courses, Matthew honed his videography and creative director skills at Empowering Video from 2014 to 2019. Here, he focused on creating purpose-driven content for coaches and speakers, delving deep into content marketing and strategy.
His earlier career at TELUS as a Regional Client Support Facilitator from 2011 to 2017 provided him with the skills to guide people to create meaningful connections and empower them to share their message. This experience was pivotal, instilling in him deep patience, valuable training skills, and the ability to adapt to different learning preferences.
Even earlier, at Future Shop, Matthew began developing his sales and communication skills, setting the stage for his customer-centric approach that continues to define his business strategies today.
Educational Foundation: Where Knowledge Meets Application
Matthew’s educational journey reflects a commitment to diverse skill sets. As a second-year electrical apprentice at the Southern Alberta Institute of Technology, he delved into electrical circuitry, physics, Canadian Electrical Code, and drafting. His high school diploma from Crescent Heights High School focused on computer technology, laying the groundwork for his later ventures.
The Heart of Matthew’s Mission: Elevating Learning for Humanity
In a world where success is often measured in numbers, Matthew Biggar’s mission goes beyond financial metrics. As a passionate teacher and coach, he strives to start a movement that elevates learning so humanity can thrive. His belief is simple but profound – we’re not given all the training and tools we need to succeed as adults, and Engaging Micro Courses are designed to bridge that gap.
In a landscape dominated by algorithms and AI, Matthew’s message is clear – the greatest opportunity to stand out is to be yourself and focus on building trust. Through his engaging micro-courses, he not only imparts valuable business insights but cultivates a community where individuals can thrive authentically.
Editorial Notes:
In an era where the digital landscape is cluttered with generic content, Matthew Biggar’s story is a refreshing reminder that genuine connection and trust are the cornerstones of enduring success. His journey from corporate training to videography and now as a business development coach is not just a chronicle of professional growth but a narrative of resilience, passion, and a commitment to humanity’s continuous learning journey. As Matthew continues to guide entrepreneurs to build businesses they love, his impact echoes far beyond the digital realm – it resonates in the hearts of those who dare to be authentic in a world dominated by algorithms.
