Co-founder & MD- Hilife Foods | Co-founder- Pahadi Foods
From Code to Cornflakes: Prashant Ghimire’s Journey as a Tech-Driven FMCG Entrepreneur
Meet Prashant Ghimire, a dynamic entrepreneur and co-founder of Hilife Foods and Pahadi Foods in Kathmandu, Nepal. With a background in computer programming, Prashant transitioned into the fast-moving consumer goods (FMCG) sector, bringing a unique blend of tech expertise and entrepreneurial vision.
Professional Journey
Entrepreneurial Journey:
As the Co-founder and Managing Director of Hilife Foods, Prashant has demonstrated exceptional leadership, driving the company to unprecedented success. Within just three years, Hilife Foods witnessed remarkable growth, achieving a revenue surge from 10 lakhs to 70 crores. Prashant’s strategic insights led to the expansion of product offerings from 3 to 100 SKUs, solidifying Hilife as the most consumed Oats and Cornflakes brand in Nepal.
Innovative Market Approach:
Under Prashant’s leadership, Hilife Foods pioneered digital transformation in the industry, becoming the first company to digitize the overall sales process and team. The company’s market share surpassed established multinational players, and Hilife emerged as the most sought-after food brand in Nepal.
Product Diversification and Mainstreaming:
Prashant played a pivotal role in mainstreaming traditional Nepali snacks like “Chiura” or beaten rice, showcasing an innovative approach to product diversification. His entrepreneurial acumen propelled Hilife Foods to the forefront of the industry, winning over customers and outperforming decades-old players.
Global Vision with Pahadi Foods:
In 2023, Prashant co-founded Pahadi Foods with a global vision to create a brand for indigenous Nepali food products. This initiative reflects his commitment to showcasing Nepal’s culinary diversity on the global stage.
Tech-Enabled Supply Chain Management:
Prashant envisions a tech-enabled supply chain management company that encompasses manufacturing units, distribution networks, warehouses, retail stores, and e-commerce. His expertise lies in formulating and implementing flawless business processes through tech interventions.
Educational and Growth Initiatives:
Prashant’s commitment to continuous learning is evident in his participation in the Stanford Seed Transformation Program at Stanford University Graduate School of Business. Additionally, his role as the CEO of Think Tank Nepal focused on pioneering IoT in Nepal, researching industrial and home automation, and facilitating engineering students in tech projects.
5 Leadership Lessons
- Visionary Entrepreneur Transforming Nepal’s Food Industry
- Strategic Leader Driving Exponential Growth at Hilife Foods
- Team Architect: Prashant Ghimire’s High-Performance Leadership
- Innovator and Tech Pioneer in Nepal’s FMCG Sector
- Results-Driven CEO: Prashant Ghimire’s Journey to Market Leadership
Editorial Note:
Prashant Ghimire stands as a trailblazer in the FMCG sector, exemplifying how tech-driven entrepreneurship can transform traditional industries. His journey with Hilife Foods and Pahadi Foods reflects not only business success but also a commitment to innovation, digital transformation, and showcasing the rich culinary heritage of Nepal on a global scale.
