15 years experience from startups to IPO and $100mln+ revenue | Marketing in hyper-growth companies | Honest view on leadership
Inspiration, Innovation, and Leadership in the World of Marketing
Olga Denisova is a name that resonates with excellence and innovation in the world of marketing. With over 15 years of experience spanning from startups to companies with over $100 million in revenue, Olga has become a true luminary in the field. Her journey is a testament to unwavering dedication, visionary leadership, and the art of delivering results.
The Early Days
Olga’s journey began at an IT Business Incubator where she helped shape the marketing strategies for IT startups. It was then continued at OnlyOffice, a global SaaS startup, where Olga coordinated global product releases, content, and promotions, significantly increasing the number of registered users worldwide. Olga then had a brief but impactful role at Trend Mobile Apps, where she orchestrated a market launch campaign for “Happy Kids,” making it one of the top educational apps in the App Store.
Launching Her Own Business
Having gained some corporate experience, Olga co-founded a supplier of gifts for B2B. Within four months of its launch, the wholesale and offline shop was not only breaking even but flourishing. She also established partnerships with leading B2B wholesale vendors and manufacturers, setting the stage for success.
A New Era with Veeam Software
Moving forward, Olga took on the role of Director of Global Campaigns at Veeam Software. Her influence here was felt through achieving 100% targets in global marketing campaigns for several years in a row. Her campaigns spanned thought leadership to account-based marketing activities across various global markets.
Brand Mastery
Notably, she executed a large-scale brand campaign, “Veeam for Fortune 500,” aligning with major brands worldwide. Her efforts resulted in a significant increase in Share of Voice and brand awareness, positioning Veeam as one of the most recognized brands in key markets.
Olga’s Remarkable Achievements
One of Olga’s notable achievements is her role as VP of Digital Marketing at Semrush, a global public company with headquarters in Boston, a very well-known brand among marketers. Leading a team of 40+ members across the USA and Europe, Olga was responsible for double-digit million budgets. Her innovative strategies led to significant year-over-year growth across all key performance indicators. The company’s annual revenue witnessed an impressive growth rate of up to 49%.
Notably, Olga scaled paid acquisition channels with remarkable efficiency, achieving triple-digit growth in budget while maintaining a target level of customer acquisition cost. Her skills also shone in email marketing, where she tripled the active email database, resulting in a 33% growth in revenue through email communications.
Her impact extended beyond revenue growth. Olga revamped the affiliate marketing program, reversing a downward trend in just three months and achieving a remarkable 30%+ net user monthly recurring revenue year-over-year growth in six months.
Awards and Recognition
Olga’s work hasn’t gone unnoticed. Her accomplishments include winning the USA Search Awards for “Best In-House Team” and “Best PPC Campaign” in 2021. She also designed campaigns that gained recognition, entering the shortlist of Creativepool Awards. Her work on the Semrush Newsletter earned it the distinction of being the top newsletter in the industry.
Key Takeaways from Olga’s Journey:
- Data-Driven Approach: Olga’s career is marked by a strong reliance on data and analytics to drive marketing success.
- Innovative Leadership: She is a visionary leader, unafraid to break new ground and implement strategies that deliver results.
- Global Impact: Olga’s influence reaches far beyond her current location, impacting companies and campaigns on a global scale.
- Branding Expertise: Her prowess in branding and advertising has led to significant recognition and success.
- Educational Excellence: Olga’s commitment to continuous learning is a key driver of her success.
Editorial Notes
Olga Denisova’s journey is an inspiring testament to the power of innovative leadership and dedication in the field of marketing. Her ability to achieve remarkable growth, influence, and recognition across diverse companies and industries is truly remarkable. Olga’s story is not just a tale of professional success; it’s a masterclass in visionary marketing and leadership.
