Global Creative Director building brands at the intersection of health, wellness, entertainment and digital media

Theron Long: A Creative Visionary Building Brands at the Intersection of Wellness and Entertainment

Theron Long, a multi-disciplinary Creative Director, has dedicated his career to crafting brands that exist at the intriguing crossroads of health, wellness, fashion, food, entertainment, and digital media. Based in New York, New York, Theron is a true global innovator in the creative sphere. His strong art and design skills have found expression in marketing, video production, digital media, web design, social engagement, experiential creations, and consumer products. Theron’s passion lies in spotlighting individuals, causes, ideas, and brands that inspire and captivate audiences.

A Journey of Creativity and Innovation

Theron’s journey as a creative visionary has seen him contribute his talents to various high-profile organizations, making a significant impact on the world of design and branding.

• Infosys – Design Principal (August 2022 – Present): Theron’s role here involves strategic design consulting, where he leverages advanced technologies to help clients create and scale products that enhance the human experience across different touchpoints. Theron’s work is centered on solving human-centric problems through the power of technology.
• Theron Long Design Studio – Creative Director, Art Director, Design Director (June 2020 – September 2022): In his own design studio, Theron honed his skills as a Creative Director. For over two years, he spearheaded creative endeavors, leaving his mark on the Greater New York City Area’s creative landscape.
• Wolf Project – Creative Director (January 2022 – May 2022): His brief stint as the Creative Director at Wolf Project was marked by his innovative thinking and passion for creative expression.
• VP, Creative Director of Global Retail Design at WW (formerly Weight Watchers) (November 2019 – June 2020): In this role, Theron transformed brand expression in physical spaces across 13 global markets. He led a team of designers responsible for consumable and non-consumable products and implemented visual merchandising standards for products in both retail and wholesale environments.
• Global Creative Director (September 2018 – November 2019): Theron’s creative vision extended across North America, South America, and European markets. He played a key role in the evolution and application of visual design systems across all channels and marketing at WW, directing the production of visual stories in photo and video content.
• Paper Magazine – Creative Director of Experiential Marketing (November 2015 – September 2018): At Paper Magazine, Theron showcased his ability to design and execute creative concepts, brand strategies, and experiential events for various clients. His work spanned advertising campaigns, experiential marketing, digital content creation, and public relations.
• UNIQLO – Visual Merchandising Director (July 2014 – November 2015): As the Visual Merchandising Director, Theron directed all brand visual presentations and layouts for UNIQLO’s international women’s, men’s, and children’s apparel brand, significantly impacting the in-store experiences.
• Victoria’s Secret – Consultant (March 2013 – September 2013): Theron’s work with the Innovation Team in the Visual Merchandising Department contributed to new store concepts and fixture and merchandising strategies.
• Lululemon Athletica – Director of Visual Merchandising (April 2012 – September 2012): During his six-month contract at Lululemon Athletica, Theron established a visual team, processes, and standards to enhance the brand’s consumer-facing presentations.
• J.Crew – Director of Visual Merchandising for Madewell (June 2009 – April 2011): Responsible for all aspects of visual merchandising for Madewell, a sister brand to J. Crew, Theron’s work included designing and executing window and interior experiences, creating original music playlists, and maintaining environment fragrance programs for all stores.
• J.Crew – Senior Creative Services Manager (October 2005 – May 2009): Theron contributed to visual presentations for three brands: J. Crew, Crewcuts, and Madewell, impacting their in-store experiences and showrooms.
• Polo Ralph Lauren – Creative Services Manager (November 2002 – October 2005): Theron’s role involved designing and executing window and interior environments for Polo Ralph Lauren’s Downtown New York Retail stores, including concept stores on Bleecker St. and the Rugby store.
• Polo Jeans Co – PUBLIC RELATIONS MANAGER (January 1999 – January 2002): Theron handled all public relations for Polo Jeans Co. Ralph Lauren, and played a key role in various advertising campaigns and promotional programs.

Education and Beyond

Theron’s journey began with a Bachelor of Fine Arts in Theatre from Arizona State University, providing him with a creative foundation that he would go on to build upon through his illustrious career.

Conclusion and Key Takeaways

Theron Long’s career is a testament to his exceptional leadership skills and unwavering commitment to inspiring and delighting through design and branding. His transformative work across a multitude of industries and brands is a testament to his passion and dedication to the creative arts.

Key Takeaways

• Theron Long is a multi-disciplinary Creative Director known for crafting brands at the intersection of health, wellness, fashion, food, entertainment, and digital media.
• He has worked with influential organizations like Infosys, WW, and UNIQLO, transforming their brand expressions and visual experiences.
• Theron’s career is marked by his ability to spotlight inspiring people, causes, ideas, and brands.
• His background in fine arts from Arizona State University laid the foundation for his creative journey.

Editorial Notes

Theron Long’s journey is a compelling story of creativity, innovation, and the power of design. His impact on the world of branding and creative direction is undeniable, and his work continues to inspire and captivate audiences worldwide.