Founder & CEO of OKOKO Cosmétiques | Award-Winning Beauty Mentor & Consultant | Skincare Innovator | Speaker | Podcast Host
Meet Oyéta Kokoroko
In the ever-changing world of beauty and skincare, few entrepreneurs have left a mark like Oyéta Kokoroko. Based in Vancouver, British Columbia, Oyéta is the visionary Founder and CEO of OKOKO Cosmétiques, a luxury skincare brand known for its innovative, clean, and sustainable solutions. With over 29 industry awards and features in top-tier publications like Forbes, The New York Times, and Goop, Oyéta is a leader who not only creates transformative products but also uplifts other beauty entrepreneurs through her mentoring platform, OKOKO Mentoring. Discover more here.
As a trusted expert in the beauty space, Oyéta uses her deep knowledge of formulation and brand-building to create skincare that helps people look and feel their best. She believes in staying true to her core values, saying:“When you’re authentic, success follows naturally”
Early Days: A Foundation in Wellness and Business
Oyéta Kokoroko’s journey into beauty and entrepreneurship began in Montreal, Quebec, where she cultivated her love for skincare and holistic health. This passion led her to pursue a Bachelor’s degree in Business Marketing and Communications at Athabasca University, where she developed a keen understanding of market dynamics and consumer behavior.
Her academic pursuits didn’t stop there. Oyéta deepened her knowledge of natural wellness by studying Naturopathic Medicine at the Institut d’Enseignement en Science Naturopathique. This combination of education provided her with a unique perspective on the importance of quality ingredients and their impact on skin health.
Reflecting on her journey, Oyéta says, “I always knew I wanted to create something meaningful, but I wasn’t sure how. My education in cosmetic chemistry gave me the tools I needed to turn that passion into something tangible.”
The Birth of OKOKO Cosmétiques
In 2016, Oyéta founded OKOKO Cosmétiques in Vancouver, with a clear vision: to create a luxury skincare brand that combined botanical ingredients with clinical efficacy. Her mission was simple—offer clean, science-backed skincare that addresses real skin concerns without compromising on ethics. From the beginning, her products were cruelty-free, vegan, and formulated with sustainability in mind.
Through meticulous research and development, Oyéta crafted a line of luxurious, multi-purpose products that blend clean and clinical ingredients.Under her leadership, OKOKO Cosmétiques quickly gained recognition for its transformative results, earning over 29 prestigious beauty awards. The brand was featured in top publications like The New York Times, Forbes, and Goop, and it became a go-to for those seeking luxurious yet eco-friendly skincare. Shop Okoko’s best selling products here.
“I’ve always believed that beauty should be about more than just appearance; it should reflect our values,” Oyéta explains. “That’s why sustainability is at the heart of everything we do at OKOKO.”
A Mentor and Role Model
While building OKOKO Cosmétiques, Oyéta’s desire to uplift others grew. In 2018, she launched OKOKO Mentoring, a platform to guide and mentor emerging beauty entrepreneurs. Through personalized coaching, she helps new founders navigate challenges like product formulation, marketing strategies, and business growth. Many of her mentees have gone on to build successful beauty brands, thanks to her mentorship. Discover more here.
Angely Te, one of Oyéta’s mentees, praises her for her hands-on approach: “Oyéta doesn’t just give advice—she walks alongside you. Her mentorship helped me gain the confidence and skills to build a brand that stands out.”
In addition to her work as a mentor, Oyéta has spoken at events such as Vancouver Business Babes and Afro Canadiennes In Business, inspiring countless women, particularly women of color, to break into the beauty industry. Follow Oyeta on instagram for more insights.
“Breaking into the industry wasn’t easy,” she admits. “But those barriers motivated me to succeed. Now, my goal is to help other women of color navigate those same challenges with greater support and guidance.”
Media Recognition and Impact
Oyéta’s expertise and leadership have not gone unnoticed. She has been featured in prestigious publications, including Forbes, Elle, and The New York Times, amplifying her voice within the beauty industry. Her recent feature in The Globe & Mail spotlights her dedication to uplifting indie brands and creating impactful collaborations.
“I am honored to share this journey with you,” she states, reflecting her enthusiasm for inspiring others to pursue their dreams. Through her upcoming podcast, “Empowering Journeys with Oyéta,” she aims to connect with fellow entrepreneurs and share invaluable insights.
Honors and Achievements
Throughout her career, Oyéta has consistently received accolades for her contributions to beauty and entrepreneurship. Her brand has earned recognition for its commitment to quality, innovation, and sustainability. As a proud advocate for BIPOC representation in the beauty industry, Oyéta actively seeks to empower and support underrepresented voices.
“Success isn’t just about what you achieve, it’s about how you help others succeed along the way,” Oyéta reflects underscoring her belief in the power of perseverance and community.
The Next Chapter
Looking ahead, Oyéta is excited about the future of OKOKO Cosmétiques and the potential for new collaborations. Her long-term goal is to equip fellow visionary entrepreneurs with the resources and knowledge they need to thrive. “One day, my dream is to reach a stage where we can increase our impact on the beauty industry,” Oyeta reveals. Building relationships and sharing knowledge is at the core of what she does. Oyéta Kokoroko’s journey is a testament to the power of passion, resilience, and the importance of uplifting others. With her commitment to innovation and excellence, she continues to inspire countless individuals in the beauty community and beyond.
The Nectar of Wisdom from Oyéta Kokoroko’s Story
Oyéta Kokoroko’s path to success offers invaluable lessons for aspiring entrepreneurs. Here are five key insights drawn from her experiences:
- “Stay true to your values.”
Authenticity is the foundation of any lasting success. Building a brand that reflects your core beliefs will create deeper trust and impact. - “Innovation starts with listening.”
Pay attention to what your customers truly need. By listening carefully, you can create products that solve real problems and inspire loyalty. - “Mentorship is a powerful tool for growth.”
Helping others on their journey not only uplifts them but also enriches your own path. Oyéta believes that true leadership includes guiding others to success. - “Sustainability is a responsibility, not a choice.”
Being eco-conscious is essential for today’s businesses. Oyéta built OKOKO Cosmétiques on the principle that success shouldn’t come at the expense of the planet. - “Perseverance is the key to overcoming challenges.”
The road to success isn’t easy, but persistence and resilience are what keep you moving forward, even when obstacles arise.
Editorial Note
Oyéta Kokoroko has seamlessly woven her passion for skincare and commitment to community into a career that has transformed the beauty industry. Through OKOKO Cosmétiques, Oyéta continues to lead with innovation, proving that authenticity and empowerment are the true cornerstones of success.
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