Tabish Khalid, based in Karachi, Pakistan, is an experienced Digital Marketing Consultant who specializes in helping businesses—whether they are small startups or established eCommerce brands—achieve consistent growth. With expertise in SEO, content marketing, PPC, and social media marketing, Tabish has been instrumental in shaping digital strategies that deliver real, measurable outcomes for his clients.
A Journey from Data Entry to Digital Marketing Expertise
Tabish’s career started in a data entry role, but it didn’t take long for him to discover his passion for digital marketing, particularly SEO. His curiosity led him to transition into a role as a Backlink Builder in 2015, where he began learning the fundamentals of search engine optimization. Over time, his hands-on experience and dedication to understanding the nuances of SEO laid the groundwork for his deep expertise in digital marketing.
“Success is built on consistency. It’s not about making big leaps overnight, but about taking small, purposeful steps every single day.” — Tabish Khalid
Building Expertise Through Education and Certifications
With a Bachelor of Business Administration (BBA) from Karachi University, Tabish equipped himself with a solid understanding of business fundamentals. However, his growth didn’t stop with formal education. He pursued several industry-specific certifications in SEO and digital marketing from platforms like Udemy, Coursera, Semrush Academy, Hubspot, and Google Digital Garage ensuring that he stayed updated with the latest tools and techniques in digital marketing.
His diverse skill set includes:
- Developing digital marketing strategies that are aligned with business goals
- Designing growth plans that address each business’s unique needs
- SEO strategies to increase organic traffic and improve website rankings
- Content marketing to create engaging and relevant content for targeted audiences
- Conversion Rate Optimization (CRO) to help turn website visitors into paying customers
- PPC management to ensure effective ad spend for maximum reach
- Social media marketing to drive engagement and brand awareness
- Email marketing to nurture customer relationships and increase sales
- Influencer marketing to reach wider audiences through trusted voices
Key Milestones in Tabish’s Career
Throughout his career, Tabish has worked with a number of notable companies, gaining valuable experience at every step. His roles have included:
- SEO Executive at iWorkBoxx, where he developed foundational SEO skills, focusing on optimizing websites and improving search rankings.
- Senior SEO Executive at Mind Aqua, where he took on a leadership role, overseeing SEO strategies that delivered consistent results.
- SEO Specialist and Outreach Manager at Intersys Ltd. (formally ABTACH Ltd.), managing outreach campaigns and building high-quality backlinks to improve domain authority.
- Digital Marketing Executive at Cubix, where he expanded his focus to include social media management and paid marketing campaigns.
These roles not only helped him hone his skills but also allowed him to develop a deeper understanding of what businesses need to succeed online.
Delivering Results Across Diverse Industries
Tabish’s experience spans multiple industries, from B2B to B2C, with significant projects in app development, eCommerce, and the fashion industry. Some of the notable brands he has worked with include:
- Designster (Graphic Design)
- eWorldTrade (B2B Trading Platform)
- Retro Cube (App Development)
- Cubix (Software and App Development)
- Rhinestone Belt Store (E-commerce Fashion)
- MarkhorWear (Apparel)
- The Apparel Factory (Fashion and eCommerce)
Each of these projects presented its own unique challenges, but Tabish’s ability to adapt his strategies to fit the specific needs of each client has led to consistent success. Whether working with eCommerce apparel brands or app development companies, his focus has always been on delivering tangible results—whether that’s increased traffic, higher conversion rates, or improved customer engagement.
Tabish’s Approach to Marketing: Focused, Practical, and Results-Driven
For Tabish, digital marketing isn’t about following trends—it’s about creating strategic, targeted campaigns that align with the client’s business goals. He believes in the importance of understanding the target audience and crafting content and campaigns that speak directly to their needs. His approach is practical and grounded in experience, focusing on what will generate real results for the business.
Some of the key principles he follows include:
- Targeted Marketing: Delivering the right message to the right audience at the right time. This ensures that marketing efforts aren’t wasted and that every campaign has a clear focus.
- Consistency: Building long-term success through consistent efforts. For Tabish, digital marketing is about steadily building momentum, rather than seeking quick wins that don’t last.
- Providing Value: His campaigns are designed to add value to the audience, whether through educational content, helpful resources, or relevant offers. This builds trust and helps create lasting customer relationships.
- Adapting to Change: In a rapidly changing digital landscape, staying flexible is key. Tabish continuously monitors campaign performance and adjusts strategies to maximize effectiveness and results.
“In marketing, it’s not about reaching everyone—it’s about reaching the right people with the right message, at the right time. Precision drives growth, not volume.” — Tabish Khalid
Leading Digital Strategies: Current Roles and Client Success Stories
Tabish currently serves as the Digital Marketing Manager at Softnix, where he manages the company’s overall digital marketing strategy, ensuring consistent growth and visibility in the market. In addition, he is the Founder of “TheForbiz”, a full-service digital marketing agency that works with clients across industries to drive online success through tailored marketing solutions.
His clients speak highly of his ability to deliver results:
- “I’ve had the pleasure of working with Tabish Khalid for the past two years, and the results have been phenomenal for my eCommerce brand. Our sales and leads have skyrocketed thanks to his SEO, social media, and PPC strategies. The results he delivers are consistent, and his insights have been invaluable to our growth.”
- “Tabish Khalid has played a crucial role in the success of Maze Digitals, our design and development brand. Before we started working with him, lead generation was a struggle. His expertise in digital marketing, particularly SEO and PPC, has significantly improved our visibility and inquiries. We couldn’t be happier with the work he’s done.”
Conclusion: A Vision for Sustainable Growth and Future Success
Looking ahead, Tabish remains focused on helping businesses grow through thoughtful, strategic digital marketing. His commitment to providing real value and focusing on the fundamentals of marketing ensures that the results he delivers are not only effective but sustainable in the long term. Tabish Khalid continues to help businesses thrive in an ever-changing digital landscape.
