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Erick Covarrubias, an accomplished sales professional with a passion for helping businesses thrive, has consistently proven himself a leader in various industries, most recently in restaurant technology. As the current Account Executive at Restaurant365, Erick has transformed his career trajectory, demonstrating a deep understanding of business-to-business (B2B) sales and building strategic partnerships. His unique ability to connect with clients and provide solutions tailored to their needs has made him a trusted consultant in the industry.
From his early beginnings in sales at Target to his current role in revolutionizing restaurant operations, Erick’s career showcases a blend of resilience, adaptability, and a relentless drive to deliver exceptional results. His story is not just about sales; it’s about understanding people, building relationships, and empowering businesses to optimize their operations.
Contact Details
- Email: ecovarrubias@restaurant365.com
- LinkedIn: linkedin.com/in/erickcovarrubias-bb1632183
- Location: Covina, California, United States
Early Career and Background
Raised in Covina, California, Erick’s journey began shortly after he graduated from Diamond Bar High School. He entered the workforce as a Sales Associate at Target, where he learned crucial lessons in time management and customer service. These foundational skills laid the groundwork for his future success. His desire to continually learn and excel soon led him to Toyota Motor Corporation, where he made over 50 cold calls a day and achieved an impressive average of 15 car sales per month. Erick’s experience in the automotive industry honed his ability to manage high-pressure sales environments and sharpened his client prospecting skills.
Building Momentum in the Fitness Industry
In 2018, Erick transitioned into the fitness industry, where he held several roles at Crunch Fitness, including Sales Representative, Sales Manager, and ultimately Senior Sales Manager. During his tenure, Erick was not just a top performer—he was a transformational leader. He consistently led the gym in sales, averaged $2,000 in personal training revenue monthly, and spearheaded initiatives that grew the training department’s monthly recurring revenue by $10,000 in just two months. His leadership was pivotal in the development of his team, mentoring 6 personal training sales associates to become high-performing professionals.
At Crunch, Erick didn’t just hit targets—he exceeded them. In his first two months as Senior Sales Manager, he achieved a remarkable 115% and 140% of his goals. These achievements solidified his reputation as a dynamic leader capable of driving both personal and team success.
Shifting to SaaS: A Leap into Technology Sales
Erick’s desire for continuous growth and new challenges brought him into the technology space in 2022 when he joined Toast, a leading SaaS platform for restaurants. As an Inside SMB Account Executive, Erick had the opportunity to apply his sales acumen in a fast-paced, tech-driven environment. His transition into B2B sales was seamless, as he quickly adapted to the complexities of the SaaS sales cycle.
During his time at Toast, Erick achieved numerous accolades, including being named Rookie of the Month in January 2023 for generating $2,867 MRR during his ramp-up month—without any initial quota. He created his own sales process, leading to more efficient discovery calls, effective demos, and faster closing times. Erick also built a robust network of channel partners, which doubled his prospecting efforts and resulted in warmer leads, more referrals, and happier customers.
His time at Toast marked his entry into the world of strategic partnerships, and it was clear Erick’s ability to innovate and build meaningful client relationships made him an invaluable asset to any team.
Current Role at Restaurant365: Empowering Restaurants
Today, Erick serves as a Territory Account Executive at Restaurant365, where he continues to leverage his expertise in sales to empower restaurant owners and operators across the United States. His role focuses on helping clients streamline operations and enhance profitability through Restaurant365’s innovative platform, which automates tasks and simplifies complex processes. Erick is more than just a salesperson—he is a trusted advisor who helps his clients optimize their operations so they can focus on creating memorable experiences for their patrons.
Driven by a relentless pursuit of success, Erick is passionate about making a tangible difference in the businesses he serves. His innovative approach to problem-solving and his commitment to excellence are the cornerstones of his professional ethos.
Key Takeaways
- Erick Covarrubias’ career reflects a blend of adaptability, innovation, and strategic thinking.
- His ability to lead and develop teams has consistently translated into exceptional results, whether in fitness, automotive, or technology.
- Erick’s success is rooted in a client-centric approach, focusing on creating value and empowering businesses to thrive.
- As a Territory Account Executive at Restaurant365, Erick continues to make an impact by helping restaurants optimize operations, increase profitability, and enhance customer experiences.
Leadership lessons
- Adaptability: Erick’s career journey highlights the importance of adaptability, as he successfully transitioned from industries like automotive and fitness to SaaS technology sales.
- Client-Centric Approach: Understanding and meeting client needs has been a key driver of Erick’s success. His ability to tailor solutions based on specific business challenges has earned him trust and long-term partnerships.
- Continuous Learning: Erick’s desire to constantly improve and learn new skills has enabled him to excel in different roles and industries, making him a versatile and valuable professional.
- Team Development: Erick’s leadership at Crunch Fitness is a testament to his ability to mentor and develop high-performing teams. His focus on team success has led to remarkable revenue growth and professional development for his colleagues.
- Strategic Innovation: At both Toast and Restaurant365, Erick has demonstrated the value of innovation, creating his own sales processes and building strong partner networks that resulted in significant business growth.
Conclusion
Erick Covarrubias has built a career defined by innovation, adaptability, and a relentless pursuit of excellence. From driving sales in the fitness industry to optimizing restaurant operations through cutting-edge technology, his journey is a testament to his commitment to empowering businesses. As he continues to grow and evolve in his role at Restaurant365, Erick remains dedicated to delivering value, fostering relationships, and shaping the future of restaurant technology. His ability to connect with clients and solve their challenges leaves a lasting impact, positioning him as a key player in the business world.
Editorial Notes
Erick’s journey is a testament to the power of adaptability, resilience, and the pursuit of excellence. His ability to thrive in various industries, paired with his passion for empowering others, makes him a standout leader in the sales world. His story serves as an inspiration to sales professionals and entrepreneurs alike, demonstrating that success is achieved not just by meeting quotas but by fostering meaningful relationships and driving innovation at every step.
