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Meet Laiba Saleem from Islamabad, Pakistan
Laiba is a visionary UI/UX designer dedicated to creating immersive and user-friendly digital experiences. With a passion for blending design aesthetics with user psychology, she consistently transforms complex concepts into seamless, impactful interfaces. Currently a Product Designer at Graana.com, Laiba continues to push the boundaries of user-centric design.
A Journey of Innovation and User-Centric Design
Laiba Saleem’s career has been a testament to her passion for creating digital experiences that not only captivate users but empower them. From her early days as a student in Islamabad to her current role as a Product Designer at Graana.com, she has continually honed her skills in UI/UX design, transforming ideas into functional, beautiful interfaces that leave a lasting impact. Let’s take a closer look at her journey, marked by her commitment to innovation, growth, and user empathy.
Educational Foundation: From Human Resources to Design
Laiba’s academic journey began at Fatima Jinnah Women University in Rawalpindi, where she pursued a Bachelor’s degree in Human Resources Management. Though her major was in HR, it was during her university years that she developed an interest in design and technology. Her innate ability to understand people honed through her HR studies gave her a unique perspective when she began exploring the field of UI/UX design.
Driven by a desire to merge her understanding of human behavior with creative problem-solving, Laiba began immersing herself in the principles of user-centered design. As she learned more about how design could shape user experiences, her passion for the field grew. This led her to pursue certifications and training in various aspects of UI/UX, including courses on the Foundations of User Experience Design and Starting the UX Design Process, which gave her the foundational knowledge to begin her design career.
The Early Years: Gaining Experience in UI/UX
Laiba’s professional career in design began in early 2021 at KlickUpp, where she worked as a UI/UX Designer. During her 13-month tenure, she collaborated with senior designers and cross-functional teams, supporting the development of digital products and experiences. Here, she began to build a strong foundation in user-centered design principles, assisting in the creation of wireframes, prototypes, and design mockups using tools like Figma.
“User insights are the cornerstone of great design.”
Through user interviews, usability testing, and hands-on collaboration, Laiba quickly realized that understanding the end-user was key to creating successful designs. She contributed to maintaining design systems and ensuring consistency across projects, demonstrating her dedication to both the details and the big picture.
This experience paved the way for her next role at Developers Hub (Pvt.) Ltd, where she continued refining her skills by working on website design projects. At Developers Hub, Laiba’s focus was on creating intuitive and visually appealing websites, often iterating on designs based on user feedback to optimize usability and functionality. Her strong understanding of user-centered design principles became evident as she translated business requirements into seamless user experiences.
Refining the Craft: Stepping into Leadership Roles
In October 2022, Laiba joined Wolfiz, where she took on greater responsibility as a UI/UX Designer. Over the course of her seven-month stint, she led mobile interface design projects, ensuring intuitive user interactions and seamless experiences. This role allowed her to hone her leadership skills, as she worked closely with product managers and stakeholders to align design solutions with project goals.
“Design is not just about aesthetics; it’s about creating experiences that feel natural to users.”
Laiba’s hands-on approach and commitment to aligning design decisions with user needs earned her a reputation as a thoughtful and innovative designer. She consistently iterated on her designs based on feedback, demonstrating her belief that great design is always a work in progress.
Graana.com: Leading Innovation in Digital Product Design
Since May 2023, Laiba has been thriving as a Product Designer at Graana.com, a leading real estate platform. In this role, she has taken on a wide range of responsibilities, from wireframing and prototyping to managing projects from concept to delivery. At Graana.com, Laiba collaborates with diverse teams to develop user-centered solutions for websites, CRM systems, and mobile apps.
One of her core achievements at Graana.com has been the development of design systems and guidelines that ensure consistency across multiple platforms. By maintaining design standards, she has helped streamline the company’s digital presence, making it easier for users to navigate and engage with the platform.
“Empathy is at the heart of every successful user experience.”
Laiba’s design philosophy centers around empathy by immersing herself in user research and feedback, she creates meaningful experiences that not only meet but exceed user expectations. Her ability to translate business requirements into visually compelling and functional designs has made her a key player in Graana.com’s continued success.
Continuous Learning: Staying Ahead of the Curve
In a field as dynamic as UI/UX design, Laiba understands the importance of staying updated with the latest industry trends and best practices. She is continuously evolving her skillset, mastering new tools and technologies to ensure that her designs remain cutting-edge. Proficient in Adobe Creative Suite, Figma, and responsive design, Laiba is committed to lifelong learning and growth.
She is also an active member of the design community, often engaging with fellow designers and innovators to exchange ideas and insights. Her portfolio on Behance showcases her wide range of projects, each reflecting her dedication to crafting user experiences that are both functional and aesthetically pleasing.
Looking Ahead: A Vision for the Future
As Laiba looks ahead in her career, her focus remains on pushing the boundaries of what’s possible in UI/UX design. Her ability to blend creativity with user psychology positions her to continue driving innovation in the digital space. Whether she’s brainstorming new design concepts, refining prototypes, or collaborating with cross-functional teams, Laiba’s goal remains the same: to create digital products that empower users and elevate the brands she works with.
Her journey from a student in Islamabad to a leading UI/UX designer is a story of passion, resilience, and a commitment to excellence. With each new project, Laiba continues to transform ideas into impactful, user-centered designs that leave a lasting impression.
5 Leadership Lessons
- Empathy is the Foundation of Design:
Understanding the user’s needs is the first step to creating impactful solutions. - Continuous Growth Fuels Success:
Staying ahead of trends and evolving your skills ensures long-term relevance in the industry. - Collaboration Drives Innovation:
Working closely with cross-functional teams leads to better, more comprehensive design solutions. - Feedback is Essential for Improvement:
Listening to user and stakeholder feedback allows for meaningful design iterations that truly meet needs. - Consistency is Key to Excellence:
Maintaining design systems and guidelines ensures a cohesive, seamless experience across all platforms.
Editorial Note
Laiba Saleem’s journey is a remarkable example of how passion, continuous learning, and user empathy can drive innovation in digital design. Her ability to transform complex concepts into user-friendly solutions has made her a standout leader in the UI/UX field. With each project, Laiba pushes the boundaries of design, leaving a lasting impact on both users and the industry.
