A Visionary in Real Estate: The Journey of Dachi Dyer Pavliashvili

Meet Dachi Dyer Pavliashvili from Tbilisi, Georgia. As the CEO of Lemons.ge, Dachi is a dynamic leader who has successfully driven the completion of over 16 residential projects, covering 300,000 square meters. With a sharp focus on real estate management and a passion for transforming challenges into growth opportunities, he continues to lead his team toward new heights in the industry.

Early Foundations: A Drive for Excellence
Dachi Dyer Pavliashvili’s journey into the world of real estate and business leadership is a remarkable narrative of ambition, hard work, and a relentless pursuit of excellence. Born and raised in Tbilisi, Georgia, Dachi’s early life was shaped by a strong determination to understand the intricate workings of successful businesses. This curiosity and drive to excel in the business world laid the foundation for his future endeavors.

After completing his secondary education, Dachi pursued a bachelor’s degree in social sciences at the International Black Sea University (IBSU) from September 2015 to September 2019. This academic journey was more than just an education; it was a transformative experience that deepened his understanding of the socioeconomic forces that drive industries. During his time at IBSU, Dachi was actively involved in extracurricular activities, consistently seeking to apply theoretical knowledge to real-world scenarios. This period was crucial in developing his analytical thinking and strategic planning skills—traits that would later become central to his career.

Stepping into the Professional World: A Focus on Sales and Management
Dachi’s professional journey began in January 2019 when he joined Lemons.ge, a rapidly growing real estate company in Georgia. Starting as a Sales Manager, Dachi quickly proved his ability to connect with clients and understand their needs—a skill that would become invaluable as he progressed in his career.

In this role, Dachi was responsible for driving sales across multiple residential projects. He not only managed a team of sales professionals but also collaborated closely with marketing and operations teams to ensure that the company’s projects met market demands. His innate ability to navigate complex sales environments and close deals effectively earned him a reputation as a rising star within the company.

Within just seven months, Dachi’s exceptional performance led to his promotion to Head of the Sales Department in July 2019. In this new role, he took on greater responsibilities, overseeing the entire sales operation of Lemons.ge. He implemented innovative sales strategies that significantly boosted the company’s revenue, showcasing his leadership skills and his commitment to driving the company’s success.

Rising Through the Ranks: Leadership in Real Estate
Dachi’s rapid ascent within Lemons.ge continued when he was appointed Director of the Real Estate Department in November 2019. This role marked a significant turning point in his career, as it allowed him to influence the company’s strategic direction. As Director, Dachi was responsible for managing Lemons.ge’s real estate portfolio, which included overseeing the development and sale of numerous residential projects across Georgia.

One of Dachi’s key achievements during this period was the successful completion of 16 residential projects, covering a total of 300,000 square meters. His ability to manage multiple projects simultaneously while ensuring that each met the company’s high standards of quality was a testament to his exceptional organizational and management skills.

In November 2020, just a year after becoming Director, Dachi was promoted to Chief Executive Officer (CEO) of Lemons.ge. This role brought with it new challenges and opportunities.


As CEO, Dachi was now responsible for the overall direction and growth of the company. Under his leadership, Lemons.ge expanded its operations to include outsourced sales, marketing, and web services, further solidifying its position as a leading player in Georgia’s real estate market.

“Leadership is not about being in charge. It’s about taking care of those in your charge.” – Dachi Dyer Pavliashvili

Dachi’s tenure as CEO has been marked by a series of impressive achievements. Among them is the ongoing sale of 23 residential buildings, totaling 500,000 square meters, and the contracting of 20 new residential projects, amounting to 400,000 square meters. These accomplishments reflect Dachi’s strategic vision and his ability to turn challenges into opportunities for growth.

Navigating Challenges: Turning Obstacles into OpportunitiesThroughout his career, Dachi has been known for his ability to navigate complex challenges and find innovative solutions. Whether managing multiple projects simultaneously or steering the company through economic downturns, Dachi has consistently demonstrated a calm and composed leadership style. He believes that every challenge presents an opportunity to learn and grow, a philosophy that has guided him throughout his career.

“Success is not final, failure is not fatal: It is the courage to continue that count.” – Winston Churchill

Before Dachi’s tenure, Lemons.ge had expanded its operations to include outsourced sales, marketing, and web services, establishing itself as a key player in Georgia’s real estate market. Since then, Dachi has further expanded the company’s size and revenue, implementing new strategies that have geometrically increased both project volume and profitability.

The Future: Continuing the Legacy
As Dachi looks to the future, his focus remains on driving growth and innovation at Lemons.ge. He is committed to expanding the company’s operations and exploring new opportunities in the real estate market. Dachi’s vision is to make Lemons.ge a global player in the industry, known for its innovative solutions and commitment to excellence.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” – Steve Jobs

Dachi’s journey from a Sales Manager to the CEO of one of Georgia’s leading real estate companies is a testament to his hard work, dedication, and strategic thinking. His story is one of perseverance and success, a journey that continues to inspire those around him.

Leadership Lessons

As a leader, Dachi has distilled several key lessons that have guided his journey:

  • Embrace Challenges: Every challenge is an opportunity to learn and grow. Face obstacles head-on with a positive mindset.
  • Lead by Example: Inspire your team by setting the standard for hard work, dedication, and excellence.
  • Stay Focused on the Vision: Keep the company’s long-term goals in mind and steer the team toward them with unwavering determination.
  • Cultivate Strong Relationships: Business success is built on strong relationships with clients, partners, and team members.
  • Never Stop Learning: Continuous learning and improvement are key to staying ahead in a competitive industry.

Dachi Dyer Pavliashvili’s leadership journey is a shining example of how dedication, vision, and a relentless pursuit of excellence can drive success in the business world. As he continues to lead Lemons.ge to new heights, his story serves as an inspiration to aspiring leaders and entrepreneurs everywhere.

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