Fractional CFO - I help entrepreneurs (generating $500K - $3M in revenue) achieve financial stability and accelerate growth.|Greater Chicago Area
Introduction
In the intricate realm of business, Lisa Ann Sroka stands as a beacon of financial acumen and entrepreneurial empowerment. With a career steeped in diverse experiences and a commitment to fostering the growth of small businesses, Lisa has emerged as a catalyst for positive change in the financial landscape.
Key Takeaways
- Lisa Ann Sroka is a Fractional CFO dedicated to empowering entrepreneurs.
- Sroka Consulting specializes in proactive financial management for small businesses.
- Lisa’s diverse experiences include roles in Fortune 500 companies and entrepreneurial ventures.
- Her journey reflects leadership in top and bottom P&L management, strategic partnerships, and people management.
- Lisa’s academic foundation at Purdue University laid the groundwork for her stellar career.
Unveiling the Financial Wizard
In the heart of the Greater Chicago Area, Lisa dons the hat of a Fractional CFO, specializing in aiding entrepreneurs generating $500K to $3M in revenue. Her mantra revolves around achieving financial stability and propelling growth, an ethos that resonates profoundly in the business world.
The Financial Oracle
Lisa believes in the power of awareness, emphasizing that not knowing what you don’t know can be detrimental to a business. Drawing from her extensive background managing financial portfolios exceeding $800M, she embarked on a mission in 2023, leaving behind a corporate finance career, to assist those making a difference in the world—the creators, builders, and makers.
Sroka Consulting: Nurturing Growth with Financial Prowess
Since June 2023, Lisa has been steering Sroka Consulting, a financial management and business consulting firm. Specializing in fractional CFO services, the firm champions proactive financial management to foster healthy and sustainable growth for small business owners.
Remote CPA Stint
Prior to founding Sroka Consulting, Lisa served as the Director of FP&A and Reporting at Remote CPA. Here, she pioneered the utilization of cloud-based technology to provide personalized, quality value work, aiding small businesses in maintaining growth and profitability.
A Stint in Entrepreneurial Ventures
Lisa’s journey includes a stint as the Director of FP&A at PPI Beauty, an entrepreneurial, privately held company creating and distributing strong brands of makeup tools and body care accessories globally. Her impact resonated as she steered the financial ship for a company reaching over 70 countries.
Fortune 500 Experience: Shaping Leadership Excellence
Lisa’s journey encompasses management roles at Wells Enterprises and Conagra Brands, handling portfolios worth hundreds of millions. Her responsibilities spanned top and bottom P&L management, strategic partnership for new innovation products, and people management, showcasing her multifaceted leadership prowess.
The Kraft Heinz Chapter: Bridging Operations and Analytics
During her tenure at The Kraft Heinz Company, Lisa contributed significantly to the Finance Manager Operations role. From developing rate/volume analysis to leading outsourcing initiatives, her strategic insights and analytical finesse played a pivotal role in shaping financial efficiency.
Academic Foundation: Purdue University
Lisa’s journey began at Purdue University’s Krannert School of Management, where she earned a Bachelor of Science with a double major in Accounting and Business Management. Her academic prowess laid the foundation for a stellar career in finance.
A Vision for the Future
As Lisa continues her mission with Sroka Consulting, her commitment to helping businesses achieve financial stability and growth remains unwavering. She invites those ready to take their businesses to the next level, achieve financial freedom, and build lives they’re proud of to join her on this transformative journey.
5 Leadership Lessons
- Embrace Awareness: Recognize the importance of understanding what you don’t know in the realm of finances.
- Mission-Driven Leadership: Lisa’s shift from corporate finance to entrepreneurial empowerment exemplifies a mission-driven approach.
- Strategic Innovation: Be a strategic partner for new innovations, contributing to brand strength in portfolios.
- Analytical Finesse: Develop and apply analytical finesse to improve reporting accuracy and forecasting.
- Empowering Growth: Foster growth and development in your team, embodying a commitment to the success of others.
Editorial Notes
Lisa’s journey is a testament to the transformative power of financial leadership. Her story resonates with entrepreneurs and small business owners, offering a roadmap to navigate the complex terrain of financial management with resilience and strategic prowess.